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22.12.10

Street Life Entertainment & Advertising @ Rome

The whole area attention was absorbed by this group of break dancers who decided to work in the street. The Impact was solid. Trafic couldnt advance. Cars are obsolete in a place like Via del Corso.

    

        
Few meters later 3 fubol players act for walkers infront Nike Store. The Same Day. The same street

Fubol projected in street (where I walk) gently invades the perception area of individual. So then, "is very natural adquire an EuroLigue Basket-Ball, or some sporty swetters to workout.  Because it is part of my world already."


Advertising remembered by emotion before intelect.

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