The whole area attention was absorbed by this group of break dancers who decided to work in the street. The Impact was solid. Trafic couldnt advance. Cars are obsolete in a place like Via del Corso.
Few meters later 3 fubol players act for walkers infront Nike Store. The Same Day. The same street
Fubol projected in street (where I walk) gently invades the perception area of individual. So then, "is very natural adquire an EuroLigue Basket-Ball, or some sporty swetters to workout. Because it is part of my world already."
Advertising remembered by emotion before intelect.
QR Code is a container of useful information such as text, images, phone numbers, even website links!
This next QR Code corresponds to http://www.portugalarquitectos.comalpha version. Scanning it with your smartphone you can enter to the site. Try it & please let us know how it works for you.
Also DUREX produced an advertising campaing using QR codes succesfullyhttp://www.codigos-qr.com/2010/06/16/codigos-qr-en-una-nueva-campana-de-preservativos-durex/